Video Branding – Build Connection and Drive Sales
When your prospects, clients, customers or donors engage with your brand through your company videos, what will be their response to the following questions?
I’m sure I’m not alone when I say this. I want every part of my life to participate and contribute in a positive way to the world around me. This applies to the people I spend my time with down to the business or causes I choose to support. Because of this I find myself looking for opportunities to support brands that embody or closely represent the values that I care about.
This became glaringly apparent recently when I purchased a product from a company after watching one of their YouTube videos. This video was loaded with ideals that resonated with my personal values. Now, every time I use this particular product it’s like I’m participating with a group of people around the world who believe the same things I do. Why? Because we all bought from a company that believes, at least to some extent, some of the same things we believe.
Two points about this company video in light of my choosing to purchase their product.
I came across a speech given by the Founder & Managing Director of Innovation Protocol, Sasha Strauss. I wrote down this quote from Sasha;
“What do you want me to know about you, your business, your story, your country, your faith? Don’t assume that people are gonna understand. Decide what you want them to remember and hand it to them, shove it in their face.” – Sasha Strauss
It’s not practical to wait for prospective clients to figure out what you stand for. Show them! Create videos loaded with values, beliefs, distinctions, and promises that drive your brand and your messages deep into the heart of your ideal client.